By Jonathan Mendoza, On 11/15/07 2:12 PM
Or, what Friendster begat. But Friendster is so late 90s. (It is likely that most people who are facile with MySpace, FaceBook, LinkedIn, and YouTube never even heard of Friendster.)
Regardless, the human need to connect, share, and collaborate is well-known and documented. From its inception, the Web promised to level the playing field and democratize communications. But in its first commercial phases, the Web became a mouthpiece for large corporations attempting to push their presence and their wares.
The interactive, community-building aspects were pushed aside by the prospect of e-commerce on a mass scale. Brick and mortar entities simply sought to upload their strategies and presence on the web with little or no regard to the burgeoning possibilities of the two-way communication that is intrinsic to this medium.
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